Bluetooth presentation

The Bluetooth presentation was given by a person called Rob Light. It was very interesting presentation because it addressed how technologies are used for marketing purpose through use of Bluetooth.

One of their projects was a rugby match in Cardiff Millennium Stadium. Each corner of the stadium, a Bluetooth centre is put up where the fans can in there and can have a Bluetooth message about the latest scores and promotion.

Rob Light was saying that in future, when you walk past shops in city centre, you will be asked from the shops whether you wish to receive a Bluetooth marketing message. This is the new way of sending marketing pronominal advertisement to mobile phone rather than making users subscribe to premium text message for a marketing promotion.